Success is the fruit of hard work and determination – sounds like a cliche but this statement holds true for entrepreneur Rogelio de Guzman. Rogelio slowly and steadily built his Lotto business from the ground up to the multi-million Peso enterprise it is today.

Based in Valenzuela, Rogelio started out just like everyone with 1 Lotto outlet. He didn’t just bank on that however, as he recognized the potential in selling other PCSO products like Scratchit™ instant tickets and Keno. He said that selling Scratchit™ tickets makes perfect business sense as it takes care of his lotto outlet’s overhead and more importantly, the product sells itself. At the end of the day, it’s all about maximizing profit.

It is with his extra income from selling Scratchit™, that Rogelio was able to grow his business, setting up new Lotto outlets. At the start, Lotto was just supplemental income for him and his family. But now, it is his main source of livelihood.

So what is the secret to his success? Rogelio is steadfast in saying that there are no shortcuts to success, only hard work and faith in the product that you’re selling. In fact, it was Rogelio’s own initiative to display copies of winning tickets in each of his outlets so that the customers become aware that there are a lot of winners with Scratchit™. He continues to attract loyal patrons to his outlets as he makes it a point to carry a complete line up of all Scratchit™ game variants and ensures all game variants are in-stock. Moreover, he fills up his outlets’ windows with a waterfall display of all his ticket game variants so that every customer can see and pick their favorites: Go Bananas or the fast rising star Cash Extravaganza.

For the future, Rogelio aims to open a store dedicated solely to selling Scratchit™ tickets. He foresees that the market for instant games is bright and that there is tremendous room for growth. Having achieved the top seller award in the whole of Luzon for the year 2010, Rogelio is indeed a living example of how hard work can go the distance.